Leah Fleming Portfolio

Leah Fleming

Striving to create meaningful and delightful interactions by blending my expertise in UX design, web design, and marketing.

Hello, nice to meet you!

I am a digital and visual designer with a strong foundation in human-centred design and real-world problem solving. My work focuses on creating clear, functional, and considered design outcomes that are easy to use and purpose-driven. I have experience working across websites, physical spaces, and marketing assets, with a particular interest in how people interact with products, environments, and information. I value thoughtful design, practical solutions, and work that genuinely supports both businesses and end users.

My Technical Skills

Throughout my educational and professional design journey, I’ve learned the importance of adaptability and continuously developing new technical skills. Here are just some of the tools that have become second nature to me.

Projects

A curated collection of my most recent work, all with individual purposes and briefs

Powder Coating Services Website

After starting out as a once-a-week student who came in to do marketing and design work, I was given the opportunity to tackle a much-needed project: to revive Powder Coating Services’ digital presence.

The new website required a way for users to get an accurate idea of what the finish would look like, considering texture, gloss levels, number of coats, and how it will interact with the light.

The new website also brought the opportunity for online sales of add-on products that were difficult to sell otherwise.

Street & Park Website

Once completing the powder coating website, their sister company saw it’s success and decided it was time to create a new division requiring it’s own separate site.

This site required a clean, minimalist, easy-to-navigate solution for a specific target market of councils and architects. But I came across a common problem of inconsistent image quality and outdated designs, which led me to create realistic digital 3d models of the products.

Snoozemate App Design

As my final university project, I designed an app that applies psychological principles to help users get out of bed in the morning. I began by researching common pain points associated with waking up and the behaviours that contribute to repeated snoozing. This led to the insight that emotional engagement (particularly excitement) can significantly reduce the feeling of tiredness.

Based on this, I developed snoozemate. A concept centred around social interaction, where friends can record personalised voice messages to take each other. The project involved user research, prototyping, user testing, and iterative design, followed by the creation of promotional video content to support the app’s launch.

Social Media

I design and develop social media content that brings brands to life, combining visual storytelling, strategy, and audience understanding to create meaningful engagement. My approach involves researching the audience, understanding the purpose behind each campaign, and creating content that supports wider marketing goals.

From product promotions and event campaigns to behind-the-scenes content and seasonal communications, I create digital experiences that help businesses stay connected with their customers and communicate their story in an engaging, approachable way.