A snapshot of my campaigns, content and strategy
To support the launch of the new Street & Park website, I developed and delivered a multi-channel marketing campaign introducing the new brand and platform to both existing and prospective customers. The campaign focused on repositioning the business as a specialist supplier for councils, landscape architects, and specifiers, while maintaining familiarity for existing Metal Art customers. It included social media content, email marketing, promotional graphics, and website launch communications, all designed to drive awareness, encourage engagement, and establish Street & Park as a dedicated destination for outdoor furniture and public space solutions.
To support Metal Art and Replas NZ’s attendance at industry conferences, I designed promotional campaign assets and co-wrote social media content to build awareness and generate interest ahead of each event. These campaigns highlighted featured product ranges, major projects, and the environmental benefits of recycled plastic solutions, while reinforcing the company’s expertise within the parks, recreation, and infrastructure sectors.
The content was tailored to each conference audience, including local government, parks and reserves professionals, and infrastructure managers. Through a combination of engaging graphics and informative storytelling, the campaigns encouraged attendees to visit the exhibition stand, discover new products, and connect with the team.
To encourage community engagement and showcase the creativity of the Metal Art team, I developed and managed a series of light-hearted social media campaigns centred around internal scrap metal art competitions. Using only offcuts and recycled materials from the factory, staff created unique sculptures, which were then shared online for the public to vote for their favourites.
I created the campaign graphics and the accompanying social media content, encouraging followers, friends, family, customers, and industry connections to comment, share, and engage with the competition. The campaigns not only generated strong interaction across social media but also gave audiences a behind-the-scenes look at the people behind the business, reinforcing Metal Art’s creative culture and craftsmanship in a fun and approachable way.
To encourage community engagement and showcase the creativity of the Metal Art team, I developed and managed a series of light-hearted social media campaigns centred around internal scrap metal art competitions. Using only offcuts and recycled materials from the factory, staff created unique sculptures, which were then shared online for the public to vote for their favourites.
I created the campaign graphics and the accompanying social media content, encouraging followers, friends, family, customers, and industry connections to comment, share, and engage with the competition. The campaigns not only generated strong interaction across social media but also gave audiences a behind-the-scenes look at the people behind the business, reinforcing Metal Art’s creative culture and craftsmanship in a fun and approachable way.
To support Metal Art’s planter sale events, I developed and delivered a targeted local marketing campaign focused on driving foot traffic and encouraging community engagement. The campaigns promoted Saturday sales across social media channels, community groups, and paid advertising, creating awareness and building excitement ahead of the events.
I created promotional graphics and supported the development of campaign messaging, highlighting key sale items, limited-time bargains, and popular planter ranges that were expected to appeal most to customers. The campaign focused on making the events approachable and community-driven, encouraging locals to visit the factory, explore available products, and take advantage of the special offers.
Through a combination of organic community promotion and targeted advertising, the campaigns helped increase visibility and connected Metal Art with a wider local audience.
To maintain consistent communication with customers across Metal Art, Powder Coating Services, and Replas NZ, I created seasonal social media content for key dates throughout the year, including Christmas, Easter, Matariki, and other public holidays.
These posts provided important updates on opening hours and temporary closures while maintaining an active and engaging presence across each brand’s digital channels. I developed the imagery and supported the messaging to ensure each post aligned with the individual brand identity while remaining clear, friendly, and informative for customers.
These communications helped strengthen ongoing relationships with customers by keeping them informed, connected, and engaged with the brands beyond promotional content.